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Clinician Engagement Video Tip #4: Increase Visibility with In-Hospital Television Systems

By Christopher Hart / March 17, 2016

Does your philanthropy program or its donors have a presence on in-hospital television systems? Incorporating grateful patient stories in hospital television programming can help foster a Culture of Gratitude at your institution while demonstrating the healing power philanthropy can have for patients. Seeing and hearing compelling TV spots can help plant a seed with a patient or family and encourage them to begin a conversation with their clinician about how they can help or say thank you.

The following is a vignette of an inspirational cancer survivor, explaining how giving back helped her regain control of her life and her health which could be a powerful message for in-hospital TV programming.

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