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Clinician Engagement Video Tip #7: Engaging Nurses in Grateful Patient Fundraising Programs

By Christopher Hart / October 10, 2016

Nurses and patients have a unique relationship. Many times, a special bond develops during this vulnerable period in a patient’s life. Over their hospital stay, patients come to depend on the nursing staff. When they leave, the patients often want to express their gratitude in a tangible way, but often, nurses are reluctant to have that conversation. How to respond to expressions of gratitude was not part of nursing education.

Nurses in this video share how they overcame their discomfort, how they came to understand that giving back is part of the healing process, and how they were able to redirect grateful patients to the foundation.

Gobel Group offers a training session on The Nurse’s Role in Philanthropy that has been accredited by the American Nurses Credentialing Center for 1.0 contact hours.  In the session,  nursing staff gain insights about the benefits of giving back as a part of a patient’s healing process, as well as supporting the institution. Compelling videos, like these, are a part of the accredited training.

Let us know what you think and please share your stories of how videos are making a difference in your grateful patient and clinician engagement program. If we can ever be helpful in developing a customized set of video vignettes for your program, please do not hesitate to contact us. For more examples of our videos, click here.


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