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Clinician Engagement Video Tip #5: Engage on Social Media

By Christopher Hart / June 29, 2016

Social media is an effective way to broaden your reach and stay connected with a wide audience in real time. Networks like Facebook, Twitter, or YouTube make it easy to share stories of compassionate care with your community. Videos can be a powerful addition to your social media strategy, helping to connect with your constituents on an emotional level, without being restricted to 140 characters or less.
This video discusses how giving can have both physical and emotional benefits for the donor. Sharing direct, real stories like these will encourage your audience to think about the ways they could support departments, research, or other areas that are meaningful to them.

Let us know what you think and please share your stories of how videos are making a difference in your grateful patient and clinician engagement program. If we can ever be helpful in developing a customized set of video vignettes for your program, please do not hesitate to contact us. For more examples of our videos, click here.

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