one of the biggest challenges in healthcare is educating and engaging clinicians to be active partners in the philanthropic process

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What We Do


We help you increase your financial results by building an expanded grateful patient philanthropy program focused on clinician engagement.

We show clinicians how to partner with you to identify patients that are grateful, to introduce those patients to development officers, and to become involved in the philanthropic process in a comfortable way.

Database and Philanthropy Services

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Grateful Patient Programs

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Campaign Management

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Boot Camps

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Data and Analytics

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Concierge Programs

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Database and Philanthropy Services


Everything we do at Gobel Group is built on metrics and accountability.

We understand the importance of capturing, tracking, and reporting on all day to day activities in a healthcare philanthropy operation.

We can help build and maintain exceptional information systems and services for your team, a fundamental element in helping to achieve the overall goals of any successful organization.


We can:

  • Assess your current state and recommend changes within each program area
  • Streamline processes and procedures in relation to information systems
  • Provide training and support on information systems for the entire team
  • Assist with automation tools and gift management
  • Proactively seek ways to provide data in a manner that will enhance program analyses with interactive dashboards and reports
  • Develop performance metrics

Grateful Patient and Family Program


We change how clinicians think about philanthropy — and the way they partner with you.

Engaging clinicians to be active partners in the philanthropic process is a significant challenge. Often clinicians get so entwined with caring for their patients that philanthropic opportunities become pushed to the back of their minds. We are here to help engage clinicians and creatively educate them on ways to recognize and utilize the power of philanthropy. With an ever-growing list of 300+ clients, Gobel Group understands what it takes to solve this challenge and build the industry’s most comprehensive Grateful Patient and Family Philanthropy Program.

With our proven methods, data modeling, and collaboration, you will harness the power of patient gratitude and engage clinicians to grow your active referrals, productivity and gifts.

Grateful Patient and Family Philanthropy Program with Clinician Engagement


Provide compassion, empathy, and gratitude training to meaningfully engage your clinicians and hospital staff.

Grow and segment your patient pipeline by leveraging clinician referrals, data modeling, and new technologies.

Grow your gift officer productivity by increasing the number of visits, asks, and gifts closed.

Partner with you to measure every facet of your program and make necessary improvements to ensure the highest return on your investment.

Increase Results in:

1. Philanthropy Revenue
2. Patient Satisfaction
3. Employee Engagment

About the Program


Our core engagement unfolds in 5 key stages to guarantee your success.

STAGE 1: Assessment

Assess your current program to identify areas that should be strengthened to build a best-in-class grateful patient and family philanthropy program with active clinician engagement

Identify roadblocks to your future grateful patient and family philanthropy program through analysis of perceptions, attitudes, and concerns from administration, clinicians and board members

STAGE 2: Strategy

Identify key performance indicators (KPIs) for growth

Recommend strategies, timing and the resources needed for an enhanced program

Create buy-in with your institutional and board leadership

Identify prospective physician and nurse champions, and align their funding interests with organizational priorities

STAGE 3: Program Set Up

Map infrastructure and operational processes necessary for program success

Develop key performance indicators and a KPI dashboard, code your database, track and share program results and provide analysis for continual optimization

STAGE 4: Training

Identify, recruit, train and engage a strategic number of clinician champions

Educate and engage Administrators, Boards, and Volunteers

STAGE 5: Implementation

Implement a productivity system with coaching and mentoring for each gift officer to understand their portfolio and opportunities for growth

Meet individually with each physician champion to operationalize their involvement in philanthropy

Train gift officers on using the fundraising management system in line with a moves management structure to drive movement of prospects through the engagement cycle

Support operations staff to ensure tools and techniques are in place to aid gift officers with managing prospects and ensuring all tracking and data is maintained in the system

Monitor dashboard results regularly, identifying areas of optimization to drive better results

Accelerate your Success!


Give us a call today or simply fill out the form below!

Physician and Nurses Roles in Philanthropy


Gobel Group offers interactive trainings outside of core engagements. The educational sessions provide physicians and nurses the skills to partner with the development office and help foster a philanthropic culture.

In this session, your clinicians will:

  • Understand the importance of philanthropy in a time of decreasing reimbursements from payors and increasing costs in the health care industry
  • Understand the relationship between gratitude, giving and healing
  • Identify patients who are grateful, and introduce them to the philanthropy office
  • Recognize the benefits of meaningful recognition and expressions of gratitude for healthcare institutions

Learn More: The Nurse’s Role in Philanthropy — Our Accredited Program

Gobel Group’s accredited session on Nurses Role in Philanthropy has been taught to more than 500 nurses, nurse managers, and chief nursing officers.

Together with Gobel Group, these institutions are helping nurses to build a culture of philanthropy and gratitude. As one client expressed, “I became more aware of the opportunity for giving and how to promote giving.” Nurses who complete the program earn 1.0 contact hours of continuing education credit. The Nurse’s Role in Philanthropy educational program is approved by the North Carolina Nurses Association, an accredited approver of the American Nurses Credentialing Center’s Commission on Accreditation.

 

Download our Book: How to Become a Top Producer in Healthcare Philanthropy


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Campaign Management


Campaigns are a powerful and strategic tool to bolster institutional needs and opportunities, and to galvanize donor commitment within a specific timeframe.

Well-planned and implemented campaigns will elevate your baseline of fundraising performance. Gobel Group has led billion-dollar medical center campaigns and can guide you to success in your next campaign.

Gobel’s Campaign Management support services can include:

  • Conducting feasibility studies
  • Reviewing all current and historical data and project campaign goals
  • Building a table of gifts and prospects
  • Development of a campaign organizational infrastructure and campaign budget
  • Preparation of policies and guidelines
  • Guidance on volunteer structures
  • Ongoing training for all volunteers, administrators, clinicians and development team

We are here to support you. Gobel Group will provide ongoing counsel and support to drive your program to success.

Boot Camps


Imagine yourself as one of the Top Producing Major Gift Officers in the country.

Gobel Group’s full day Major Gift Officer training programs — or “Boot Camps” — provide gift officers with effective fundraising strategies to help right-size portfolios and strengthen prospect pipelines. Most importantly, you’ll learn how to effectively engage physicians and nurses as partners to help identify qualified major gift prospects.

Gift officers will:

  • Use their individual Key Metrics to determine activity goals for success
  • Make effective qualification visits using scripts we provide
  • Use effective strategies and tools to:
  • Identify number of grateful patient visits to make
  • Identify number of physician champions to meet with in order to build pipelines
  • Learn Strategies for building effective partnerships with clinicians by creating meaningful relationships
  • Master steps to identify and qualify the best prospective donors
  • Master best practice strategies for cultivation and stewardship
Find out when we’re conducting a Boot Camp near you

Participant Feedback

“Best Major Gifts training I have had!”

“This was undeniably the best major gift training I’ve attended in the last six years. Theory and practice of identifying, cultivating, and closing major gifts; both were covered compactly with an industry-pioneering use of quantitative measures to “right size” portfolios and set up practitioners for success.”

“I wish I would have had this training when I was starting out. It included a thought-provoking and refreshing session on Engaging Physicians in the philanthropic effort.”

“Very impressed with the approach. It was one of the best presentations and content that I had the opportunity to attend in the last few years. The opportunity to shift to a culture of gratitude will be a definite game changer for our physician engagement going forward.”

Concierge Programs


At Gobel Group, we understand the close connection between care experiences and high-level giving. Investing in a patient services program for high-level donors is key to creating a culture of gratitude that inspires giving.

We also understand the sensitivities around providing special patient services. Our consultants have first-hand experience with international philanthropy and concierge services, and we know what it takes to implement a best in class Concierge Program.

Gobel’s clinical and philanthropy consultants can help design and implement an effective Concierge Services program by:

  • Identifying the appropriate groups to receive patient facilitated services
  • Determining the best package of services to provide these individuals
  • Creating a budget and staffing plan for the program
  • Writing job descriptions with necessary qualifications
  • Drafting space requirements and design, along with capital budgeting, and marketing – both internal and external
  • Recommending methodologies for stewardship and cultivation

Gobel Group will provide ongoing counsel and support to drive your program to success.

Data and Analytics


Gratitude to Give - Gobel GroupMany of our clients are blessed with hundreds or thousands of new patients coming through their doors every month, and these patients represent prospective new donors. Wealth screening tools have allowed us to identify those with indicators of wealth, but how might our work change if we could add a gratitude screening tool to the equation? In the past, this type of “gratitude score” has been difficult to compute because of restrictions on patient data. However, with changes to HIPAA (in the US) and with health systems more actively surveying patients on their satisfaction, the possibility of combining wealth and gratitude scores to find the best prospects is now becoming a reality.

Our Gratitude to Give, or G2G℠ tool utilizes patient satisfaction scores and other patient data, along with donor and wealth data, to predict and segment patient pipelines to identify the best major, annual, and planned gift prospects. This powerful data can be leveraged to identify the best clinician partners in philanthropy. Using our powerful data analytics, we will identify the persona of your grateful patient donor, and then build a customized G2G℠ predictive model to identify your best prospects with both high wealth and high gratitude. Contact us today to learn more: info@gobelgroup.com

Accelerate your Success!


Give us a call today or simply fill out the form below!