Technology Solutions
Consulting Solutions
Annual Giving plays a vital role in donor pipeline development and is the gateway to Leadership Annual Gifts, Major Gifts and/or Planned Giving programs within an organization. Dedicating resources to this area will also provide a strong pipeline of new donors and grateful patients allowing for strategic stewardship and cultivation to advance prospects through the donor journey.
GOBEL works as partners with the current staff and/or provide management for the evaluation, implementation, and execution of your Annual Giving goals and objectives.
Our Services:
Assessment
- Identifying existing strategies to leverage highest efficiency and ROI
- Producing Gift Band Analysis
- Providing recommendations on Mid-Level Giving
- Analyzing Appeal Performance
- Recommending optimizations to increase ROI
- Identifying testing strategies
Annual Giving Support
- Provide best practices of content strategy for direct mail and digital campaigns
- Provide guidance on content development and donor journeys
- Assists in content creation
- Provide guidance on utilizing G2G and other external resources for donor acquisition.
- Provide partnership on increasing multi-year donor pool
- Optimize existing direct mail and digital campaigns to incorporate best practices
Data Analytics
- Providing post-campaign analysis for direct mail and digital campaigns
- Provide guidance on and build Annual Giving reporting dashboards
