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Join gobel in orlando, florida for an exclusive training event for professionals in healthcare philanthropy

September 19, 2023

9:00 AM – 5:00PM

SEATS ARE LIMITED

SECURE YOURS TODAY

FULL DAY COST IS: $499

CURRENT CLIENT AND GROUP DISCOUNTS ARE AVAILABLE.
ATTENDEES CAN EARN 7 CFRE CREDITS!

FOR MORE INFORMATION EMAIL
EVENTS@GOBELGROUP.COM
FOR MORE INFORMATION EMAIL EVENTS@GOBELGROUP.COM

Spend the day before AHP’S ANNUAL INTERNATIONAL CONFRENCE LEARNING OUR BEST PRACTICE APPROACH TO MAJOR GIFT OFFICER TRAINING

ORLANDO BOOTCAMP CURRICULUM

Breakfast, lunch, and networking breaks included!

Modules taught by industry experts, Michael Morsberger, Jana K. Olslund, J.D., and Denise Pope, CFRE

1

Gratitude 101

2

Engaging Clinicians
in Philanthropy

3

Key Metrics

4

Key Steps

IDENTIFYING THE PROSPECT

CULTIVATING TO ARTICULATE THE
CASE FOR SUPPORT

MAKING THE ASK

CLOSING THE GIFT

5

Qualification

Training

6

Industry Insights

Industry Insights is brand new curriculum you won’t find anywhere else. Receive key insights on trends and forecasts straight from the leading healthcare philanthropy research team!

IN ICONIC ORLANDO, FLORDIA

HYATT REGENCY

ORLANDO, FLORIDA

Gift Officer Training

Whether your gift officers are new to the field or seasoned professionals, our system will give your program a boost. Our Boot Camps cover the key steps and key metrics to become a Top Producer with a strategic focus on the critical role of clinician engagement in healthcare philanthropy.

Spend a day learning our best practice approach to major gift fundraising. We will help you right-size your portfolio and increase your productivity by identifying and targeting your best prospects.

You will leave with: individually customized metrics for success, sample daily/weekly productivity schedule, talk tracks and scripts, template letters, and key strategies for working with clinicians, because it is gratitude that motivates giving.

Meet the faculty

Michael Morsberger

SVP & LEADER OF ACADEMIC MEDICINE PRACTICE

Michael Morsberger has joined GOBEL as its Senior Vice President and Leader for its Academic Medicine practice. A philanthropic leader and strategist, Morsberger brings more than 30 years of unparalleled experience in healthcare philanthropy to GOBEL. From his start in healthcare fundraising with Mt. Washington Pediatric Hospital in Baltimore, to leading multiple billion-dollar campaigns at several of the nation’s most-respected academic medical centers, Morsberger is frequently called a “change agent” to help organizations and teams escalate their impact.

Morsberger’s executive fundraising experience spans senior leadership roles at Johns Hopkins Medicine, the University of Virginia Health System, Duke Medicine, George Washington University, University of Central Florida, and Jupiter Medical Center Foundation in Southeast Florida. He has worked with several of the world’s most generous philanthropists and frequently represented his institutions abroad in Europe and Asia.

Beyond his professional experience, Morsberger is a proud two-time cancer survivor and open-heart surgery survivor—offering a unique perspective and appreciation for the patients, doctors, researchers, nurses, and staff making a difference every day.

Michael Morsberger

SVP & LEADER OF ACADEMIC MEDICINE PRACTICE

Michael Morsberger has joined GOBEL as its Senior Vice President and Leader for its Academic Medicine practice. A philanthropic leader and strategist, Morsberger brings more than 30 years of unparalleled experience in healthcare philanthropy to GOBEL. From his start in healthcare fundraising with Mt. Washington Pediatric Hospital in Baltimore, to leading multiple billion-dollar campaigns at several of the nation’s most-respected academic medical centers, Morsberger is frequently called a “change agent” to help organizations and teams escalate their impact.

Morsberger’s executive fundraising experience spans senior leadership roles at Johns Hopkins Medicine, the University of Virginia Health System, Duke Medicine, George Washington University, University of Central Florida, and Jupiter Medical Center Foundation in Southeast Florida. He has worked with several of the world’s most generous philanthropists and frequently represented his institutions abroad in Europe and Asia.

Beyond his professional experience, Morsberger is a proud two-time cancer survivor and open-heart surgery survivor—offering a unique perspective and appreciation for the patients, doctors, researchers, nurses, and staff making a difference every day.

Jana K. Olslund, J.D.

Jana K. Olslund, J.D.

VICE PRESIDENT, PROGRAMS

Jana joins GOBEL as Vice President of Programs. Prior to launching her own consulting practice in 2014, Jana served as the Vice President of Philanthropy and Alumni Relations for Hazelden Betty Ford Foundation. Under her leadership, the organization’s annual fund more than doubled, and it successfully launched and completed the largest capital campaign
in its history. Also while there, she led two dramatically different teams through a merger, successfully integrating two national philanthropy departments.

Beyond her accomplishments at the Hazelden Betty Ford Foundation, Jana also served as a Senior Consultant for national consulting firm Bentz Whaley Flessner; VP and Chief Development Officer at Planned Parenthood Minnesota, North & South Dakota; and Vice President of Development at Banner Health Foundation.

Over her 20-plus-year career, Jana has become well versed in the areas of annual fund, capital and endowment campaigns, and interim leadership staffing. She has achieved status as an active fundraiser, sought-after strategist, donor confidant, trusted team leader and team advocate, organizational voice inside and outside the walls of an institution, bridge and partnership builder, public speaker, and mentor. She is both leader and hands-on, committed consultant with a passion driven by the great reward of making a meaningful and lasting impact in the lives of those served by mission.

Jana holds a Juris Doctorate from Creighton University School of Law, with concentrations in dispute resolution and estate planning, and a Bachelors of Science in Political Science from North Dakota State University. She currently resides in Jacksonville, FL and spends considerable rewarding time volunteering at her daughter’s school.

Jana K. Olslund, J.D.

Jana K. Olslund, J.D.

VICE PRESIDENT, PROGRAMS

Jana joins GOBEL as Vice President of Programs. Prior to launching her own consulting practice in 2014, Jana served as the Vice President of Philanthropy and Alumni Relations for Hazelden Betty Ford Foundation. Under her leadership, the organization’s annual fund more than doubled, and it successfully launched and completed the largest capital campaign
in its history. Also while there, she led two dramatically different teams through a merger, successfully integrating two national philanthropy departments.

Beyond her accomplishments at the Hazelden Betty Ford Foundation, Jana also served as a Senior Consultant for national consulting firm Bentz Whaley Flessner; VP and Chief Development Officer at Planned Parenthood Minnesota, North & South Dakota; and Vice President of Development at Banner Health Foundation.

Over her 20-plus-year career, Jana has become well versed in the areas of annual fund, capital and endowment campaigns, and interim leadership staffing. She has achieved status as an active fundraiser, sought-after strategist, donor confidant, trusted team leader and team advocate, organizational voice inside and outside the walls of an institution, bridge and partnership builder, public speaker, and mentor. She is both leader and hands-on, committed consultant with a passion driven by the great reward of making a meaningful and lasting impact in the lives of those served by mission.

Jana holds a Juris Doctorate from Creighton University School of Law, with concentrations in dispute resolution and estate planning, and a Bachelors of Science in Political Science from North Dakota State University. She currently resides in Jacksonville, FL and spends considerable rewarding time volunteering at her daughter’s school.

Jana K. Olslund, J.D.

Denise Pope, CFRE

VICE PRESIDENT, PROGRAMS

 

With more than 20 years in C-suite healthcare philanthropy roles, Denise has extensive experience with elevating annual, major, capital, and endowment building programs; donor relations and stewardship programs; planned giving; prospect research; implementing
grateful patient and clinical integration programs; volunteer management and special events. Before joining the GOBEL team, she served as Executive Vice President and Chief Philanthropy Officer for Tidewell Hospice and Stratum Health System in Sarasota, Florida. Her leadership led to a 200 percent increase in charitable giving to the organization and a 210 percent growth in planned giving and legacy society membership. During her time, she fostered a working relationship between her office and the hospital C-suite leadership team to engage them in relationship-building with high-level donors. She also previously served as Chief Development Officer for the 500-bed St. John’s Hospital, 80-bed St. John’s Children’s Hospital, and the St. John’s College of Nursing and Prairie Heart Institute in Springfield, Illinois. She built out many key functions of the philanthropy offce in this role, including recruitment of a 15-member foundation board and a grateful patient fundraising program with clinician support. The organization increased philanthropic giving by 75 percent during her tenure. Denise is an active member and has held volunteer leadership positions with the Association for Healthcare Philanthropy (AHP) and the Association of Fundraising Professionals (AFP). Denise earned her Certified Fund Raising Executive (CFRE) designation in 2008. She holds a master’s degree in communication from the University of Illinois-Springfield.

Jana K. Olslund, J.D.

Denise Pope, CFRE

VICE PRESIDENT, PROGRAMS

 

With more than 20 years in C-suite healthcare philanthropy roles, Denise has extensive experience with elevating annual, major, capital, and endowment building programs; donor relations and stewardship programs; planned giving; prospect research; implementing
grateful patient and clinical integration programs; volunteer management and special events. Before joining the GOBEL team, she served as Executive Vice President and Chief Philanthropy Officer for Tidewell Hospice and Stratum Health System in Sarasota, Florida. Her leadership led to a 200 percent increase in charitable giving to the organization and a 210 percent growth in planned giving and legacy society membership. During her time, she fostered a working relationship between her office and the hospital C-suite leadership team to engage them in relationship-building with high-level donors. She also previously served as Chief Development Officer for the 500-bed St. John’s Hospital, 80-bed St. John’s Children’s Hospital, and the St. John’s College of Nursing and Prairie Heart Institute in Springfield, Illinois. She built out many key functions of the philanthropy offce in this role, including recruitment of a 15-member foundation board and a grateful patient fundraising program with clinician support. The organization increased philanthropic giving by 75 percent during her tenure. Denise is an active member and has held volunteer leadership positions with the Association for Healthcare Philanthropy (AHP) and the Association of Fundraising Professionals (AFP). Denise earned her Certified Fund Raising Executive (CFRE) designation in 2008. She holds a master’s degree in communication from the University of Illinois-Springfield.