Skip to main content

Grateful Patient Programs

We change how clinicians think about philanthropy — and the way they partner with you.

Engaging clinicians to be active partners in the philanthropic process is a significant challenge. Often clinicians get so entwined with caring for their patients that philanthropic opportunities become pushed to the back of their minds. We are here to help engage clinicians and creatively educate them on ways to recognize and utilize the power of philanthropy. With list of 550 clients and growing, Gobel understands what it takes to solve this challenge and build the industry’s most comprehensive Grateful Patient and Family Philanthropy Program.

With our proven methods, data modeling, and collaboration, you will harness the power of patient gratitude and engage clinicians to grow your active referrals, productivity and gifts.



Generated in Philanthropic Revenue from Gobel clients in 2021.


Hospitals as active clients.1,000 prior engagements.

Grateful Patient and Family Philanthropy Program

with Clinician Engagement

Provide compassion, empathy, and gratitude training to meaningfully engage your clinicians and hospital staff.
Grow and segment your patient pipeline by leveraging clinician referrals, data modeling, and new technologies.
Grow your gift officer productivity by increasing the number of visits, asks, and gifts closed.
Partner with you to measure every facet of your program and make necessary improvements to ensure the highest return on your investment.
Increase Results in:

Philanthropy Revenue, Patient Satisfaction, & Employee Engagement

About the Program

Our core engagement unfolds in 5 key stages to guarantee your success.


Assess your current program to identify areas that should be strengthened to build a best-in-class grateful patient and family philanthropy program with active clinician engagement

Identify roadblocks to your future grateful patient and family philanthropy program through analysis of perceptions, attitudes, and concerns from administration, clinicians and board members


Identify key performance indicators (KPIs) for growth

Recommend strategies, timing and the resources needed for an enhanced program

Create buy-in with your institutional and board leadership

Identify prospective physician and nurse champions, and align their funding interests with organizational priorities

Program Set Up

Map infrastructure and operational processes necessary for program success

Develop key performance indicators and a KPI dashboard, code your database, track and share program results and provide analysis for continual optimization


Identify, recruit, train and engage a strategic number of clinician champions

Educate and engage Administrators, Boards, and Volunteers


Implement a productivity system with coaching and mentoring for each gift officer to understand their portfolio and opportunities for growth

Meet individually with each physician champion to operationalize their involvement in philanthropy

Train gift officers on using the fundraising management system in line with a moves management structure to drive movement of prospects through the engagement cycle

Support operations staff to ensure tools and techniques are in place to aid gift officers with managing prospects and ensuring all tracking and data is maintained in the system

Monitor dashboard results regularly, identifying areas of optimization to drive better results

Physician and Nurses Roles in Philanthropy

Gobel offers interactive trainings outside of core engagements. The educational sessions provide physicians and nurses the skills to partner with the development office and help foster a philanthropic culture.

In this session, your clinicians will:

  • Understand the importance of philanthropy in a time of decreasing reimbursements from payors and increasing costs in the health care industry
  • Identify patients who are grateful, and introduce them to the philanthropy office
  • Understand the relationship between gratitude, giving and healing
  • Recognize the benefits of meaningful recognition and expressions of gratitude for healthcare institutions