We change how clinicians think about philanthropy — and the way they partner with you.
Engaging clinicians to be active partners in the philanthropic process is a significant challenge. Often clinicians get so entwined with caring for their patients that philanthropic opportunities become pushed to the back of their minds. We are here to help engage clinicians and creatively educate them on ways to recognize and utilize the power of philanthropy. With list of 550 clients and growing, Gobel understands what it takes to solve this challenge and build the industry’s most comprehensive Grateful Patient and Family Philanthropy Program.
With our proven methods, data modeling, and collaboration, you will harness the power of patient gratitude and engage clinicians to grow your active referrals, productivity and gifts.
Grateful Patient and Family Philanthropy Program
with Clinician Engagement
Philanthropy Revenue, Patient Satisfaction, & Employee Engagement
About the Program
Our core engagement unfolds in 5 key stages to guarantee your success.
Assess your current program to identify areas that should be strengthened to build a best-in-class grateful patient and family philanthropy program with active clinician engagement
Identify roadblocks to your future grateful patient and family philanthropy program through analysis of perceptions, attitudes, and concerns from administration, clinicians and board members
Identify key performance indicators (KPIs) for growth
Recommend strategies, timing and the resources needed for an enhanced program
Create buy-in with your institutional and board leadership
Identify prospective physician and nurse champions, and align their funding interests with organizational priorities
Program Set Up
Map infrastructure and operational processes necessary for program success
Develop key performance indicators and a KPI dashboard, code your database, track and share program results and provide analysis for continual optimization
Identify, recruit, train and engage a strategic number of clinician champions
Educate and engage Administrators, Boards, and Volunteers
Implement a productivity system with coaching and mentoring for each gift officer to understand their portfolio and opportunities for growth
Meet individually with each physician champion to operationalize their involvement in philanthropy
Train gift officers on using the fundraising management system in line with a moves management structure to drive movement of prospects through the engagement cycle
Support operations staff to ensure tools and techniques are in place to aid gift officers with managing prospects and ensuring all tracking and data is maintained in the system
Monitor dashboard results regularly, identifying areas of optimization to drive better results
Physician and Nurses Roles in Philanthropy
Gobel offers interactive trainings outside of core engagements. The educational sessions provide physicians and nurses the skills to partner with the development office and help foster a philanthropic culture.
In this session, your clinicians will:
- Understand the importance of philanthropy in a time of decreasing reimbursements from payors and increasing costs in the health care industry
- Identify patients who are grateful, and introduce them to the philanthropy office
- Understand the relationship between gratitude, giving and healing
- Recognize the benefits of meaningful recognition and expressions of gratitude for healthcare institutions