The right prospect, the right moment, the right gift. Gratify is a healthcare fundraising software that enables you to prioritize prospects, turn relationships into gifts, and increase revenue.
Organizations like yours are under constant pressure to increase fundraising revenue, yet have a lack of tools available to do it effectively.
With Gratify, we give you a holistic view of prospect data and purpose-built predictive models for healthcare. Making philanthropy goals easier to achieve, and organizational missions easier to accomplish.
Of your grateful patient prospects are locked in the EMR, invisible to your CRM and your team.
Relative drop in the probability of giving with every additional 30-day delay in outreach after a patient’s last visit or discharge.
Gratify fuses your EMR and CRM into one intelligence
layer, surfacing grateful patient opportunities and turning relationships into meaningful gifts.
DATA INTEGRATION
Unifies EMR, CRM and other sources into one actionable view.
PREDICTIVE MODELING
Multi-segment models built on gratitude signals – not just wealth.
COMPLIANCE & SECURITY
SOC 2 compliant, MFA, role-based access controls.
ALWAYS-ON INTELLIGENCE
Automated surfacing of new prospects in real time.
PROSPECT NARRATIVES
Not just scores – human-readable insights and actions.
Gratify is a purpose-built prospect intelligence platform designed exclusively for healthcare philanthropy organizations. We help fundraisers identify and prioritize their best grateful patient prospects, so they can show up at the right moment and turn relationships into meaningful gifts. The result is more philanthropic revenue, more productive fundraisers, and programs that deliver sustainable growth year over year.
Most healthcare philanthropy programs are leaving significant revenue unrealized without knowing it. Grateful patients who want to give back are getting missed because fundraisers lack the insights to know who to prioritize and when to act. Without a purpose-built solution, fundraisers rely on instinct, spreadsheets, and systems that weren’t designed for them — working harder than they should with less to show for it. Gratify gives fundraisers the insights to act with focus and confidence, so no grateful patient opportunity gets missed and no meaningful gift passes unnoticed.
Most healthcare organizations have a CRM and some data tools — but they weren’t built for the specific job of identifying and acting on grateful patient opportunities. Generic CRMs require expensive customization, significant IT resources, and ongoing maintenance just to get close to what Gratify does out of the box. Meeting the data security and compliance standards required by healthcare organizations adds another layer of cost and complexity that most generic solutions were never designed to handle. The result is a solution that’s costly to build, hard to use, difficult to keep current, and potentially exposed to security and compliance risks. Gratify is purpose-built for healthcare philanthropy — which means fundraisers can use it from day one without extensive training, leaders get the insights they need without waiting on IT, and clients can trust that their most sensitive data is secure and compliant. The question isn’t whether your current tools can be made to work. It’s whether that’s the best use of your resources when a purpose-built solution already exists.
Gratify uses predictive models purpose-built for healthcare philanthropy to identify and rank your best grateful patient prospects. Unlike generic wealth screening tools that only tell you who has money, Gratify combines clinical, philanthropic, and third-party data to surface the prospects most likely to give — and most likely to give now. Fundraisers get a dynamic portfolio of prioritized prospects with the insights they need to know who to call, when to act, and what conversation to have. The result is fundraisers spending less time guessing and more time building the relationships that turn into meaningful gifts.
Most fundraising tools were built for administrators and IT teams — not for the fundraisers who use them every day. The result is low adoption, workarounds, and fundraisers falling back on spreadsheets and instinct. Gratify is designed for the way fundraising teams actually work, with an intuitive experience that is easy to adopt and use across a broad set of roles. Fundraisers spend less time learning the tool and more time building relationships. Leaders get the visibility they need to manage performance and build high-performing programs. And because Gratify is purpose-built for healthcare philanthropy, every feature is designed around the specific workflows and needs of your team — not retrofitted from a generic platform.
Security and compliance are non-negotiable in healthcare — and Gratify was built with that reality in mind from day one. We are a secure and compliant platform that healthcare organizations can trust with their most sensitive data. Unlike generic CRMs or horizontal platforms that require costly customization to meet healthcare security standards, Gratify is purpose-built to meet the security and compliance requirements that healthcare philanthropy organizations operate under. Your data is safe, your compliance obligations are met, and your fundraisers can focus on what they do best — building relationships and closing gifts — without worrying about whether the platform they are using meets the standards your organization requires.
Gratify is built around one outcome — helping healthcare philanthropy programs raise more revenue. Every feature, every insight, and every automation is designed to help fundraisers identify the right prospects, act at the right moment, and turn grateful patient relationships into meaningful gifts. We measure our success by your success — which means we are focused on delivering measurable value that you can point to from day one. Programs that use Gratify see fundraisers spending more time on the right prospects, leaders building higher-performing teams, and programs delivering sustainable philanthropic revenue year over year. We don’t just give you a platform — we give you the insights and tools to demonstrate the value of your philanthropy program to your organization.
Enterprise CRM and prospect research solutions were built to serve a broad range of organizations and use cases — which means healthcare philanthropy is just one of many markets they serve, not the one they were built for. The result is solutions that require multiple products, expensive customization, and significant IT resources just to get close to what your team actually needs. And the price tag reflects that complexity. Gratify is different. We are purpose-built exclusively for healthcare philanthropy — which means you get a modern, intuitive platform designed around the specific workflows, data, and compliance requirements of your organization without the cost and complexity of an enterprise solution. Fundraisers can be up and running quickly, leaders get the visibility they need from day one, and your organization gets measurable value without the enterprise price tag.
It’s a fair question — and one we hear often. The real question isn’t how much you’ve invested in your current tools. It’s whether those tools are helping your fundraisers identify and act on their best prospects, and whether your program is delivering the philanthropic revenue your organization needs. If grateful patients are getting missed, if fundraisers are struggling to know who to prioritize, and if leaders lack the visibility to build high-performing programs — then the cost of staying with the wrong tools is greater than the cost of making a change. Gratify is purpose-built for healthcare philanthropy, which means your team gets the right insights, the right experience, and the right outcomes from day one. The organizations that switch to Gratify don’t look back — because they can finally see the difference between working hard and working smart.
Philanthropy leaders are under increasing pressure to grow revenue with the same or fewer resources — and they need more than a list of prospects to do it. Gratify gives leaders the visibility to know where their program stands, where their fundraisers are focused, and where the biggest opportunities for revenue growth exist. With Gratify, leaders can build dynamic portfolios that keep fundraisers focused on the right prospects, track performance against goals, and make confident decisions about where to invest their team’s time and energy. The result is a high-performing program that delivers sustainable philanthropic revenue year over year — and a leader who can demonstrate the value of philanthropy to their organization with confidence.
At GOBEL, we believe that connecting data and people is what makes healthcare fundraising successful. And we are the only firm that combines healthcare philanthropy expertise with propriety data solutions that drive our recommendations.
Whether you need a strategic thinking partner, a full-service healthcare philanthropy services team, or the tools to do it yourself, our solutions are made for connecting your people to those who give.
